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Media Efficiency Analyst

Media Efficiency Analyst

dentsuLisbon
Há 18 dias
Descrição da vaga

Job Description : Company Description

dentsu media

At dentsu, we hold data very near to our hearts and believe it is a powerful tool used not only to learn more about your customers, but to also discover new, untapped potential. We create meaningful media experiences for clients across major global platforms, original content production, influencer programs and gaming. We bring a cohesive, cross-channel solution to increase performance for every brand we touch.

We develop strategic performance marketing ecosystems.

  • Paid search
  • Paid social
  • Programmatic
  • Commerce
  • Affliate Marketing

We create and activate innovative media partnerships and investments.

  • Media supply chain diversification
  • Multicultural market research and activation
  • Scalable media buying
  • Influencer and micro-influencer strategy and activation
  • We create and optimize media-led experiences.

  • Intelligent content
  • Voice and assistant management
  • Conversion rate optimization
  • Job Description

    Key responsibilities :

  • Support Strategy and Planning in ensuring processes are efficient and consistent across teams.
  • Develop new reporting and planning tools (high focus on data processing) that support Media teams and reduce manual tasks.
  • Generate client reporting of results driven by Digital Marketing actions with quantitative and qualitative analysis of data.
  • Support the setup, implementation and structuring of campaigns on the different platforms : Google, Meta, TikTok and other existing biddable platforms.
  • Qualifications

  • Ability to organize and meet deadlines, proactivity and team spirit.
  • Deep understanding of Excel tool (for instance, applying advanced formulas, Pivots, Macros).
  • Agility in identifying inefficiencies in processes and building automated planning and reporting tools to improve ways of working and support Media Planning activities.
  • Some experience in using tools related to Digital Marketing, namely Meta Business Manager and Google Ads (preferred).
  • Bachelor’s degree in management and / or Marketing degree (preferred).
  • Additional information

    Benefits & Perks :

  • Agile work environment
  • 22 days of holidays + 3 wellness days + Birthday day off
  • Healthcare insurance for you!
  • Inclusion & Diversity

    LI-Hybrid

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    Media Efficiency Analyst • Lisbon