Digital Marketing Specialist

Overview

We are seeking a results-driven Digital Marketing Specialist with at least 3 years of experience and proven expertise in Salesforce (preferably Salesforce Marketing Cloud). This role is responsible for developing, executing and optimising digital marketing campaigns to drive brand awareness, lead generation and customer engagement. The ideal candidate is both creative and analytical, comfortable working with data, and has hands-on experience with Salesforce tools to support marketing initiatives.

Key Responsibilities

• Plan, execute and optimise multi-channel digital marketing campaigns, including email, social media, paid ads and content marketing
• Build, deploy and manage email campaigns and customer journeys using Salesforce Marketing Cloud, including content creation, testing, segmentation and automation
• Analyse campaign performance metrics (e.g., open rates, CTR, conversions) and provide actionable insights to improve ROI
• Collaborate with internal teams and external partners to define campaign objectives, develop creative assets and ensure brand consistency
• Manage and segment marketing databases, ensuring data integrity and compliance with privacy regulations
• Contribute to content creation for various digital platforms, including social media, blogs and websites, tailored to target audiences
• Stay current with digital marketing trends, Salesforce innovations and best practices to recommend new strategies and tools
• Provide regular reports on campaign effectiveness and present findings to stakeholders
• Support the development of governance models for digital campaigns and maintain documentation of campaign processes
• Troubleshoot technical issues related to Salesforce Marketing Cloud and other digital marketing platforms

Required Qualifications