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Head of Performance Marketing - mVAS

Head of Performance Marketing - mVAS

SayHiPortugal, Portugal, Portugal
Há 8 dias
Descrição da vaga

About SayHi

SayHi is the customer acquisition engine within 3Way Group, South Africa’s largest data-driven marketing and lead generation company. We specialize in acquiring and monetizing mobile subscribers for Mobile Network Operators and Digital Content Providers across Africa. Through performance-driven marketing, deep platform expertise, and strategic partnerships, we scale Value-Added Services (VAS) profitably and at speed.

Role Overview

We’re looking for a highly skilled and hands-on performance marketing manager, with extensive knowledge and experience in mVAS, mobile products and subscriptions, to join our digital marketing team at SayHi. This is not just a campaign management role — we need someone who has a wealth of knowledge in the mVAS space and can build and scale high-performing acquisition campaigns end-to-end across Meta, Google, TikTok, and Instagram.

You’ll be responsible for :

  • Designing campaign strategies
  • Building and launching campaigns from scratch
  • Managing budgets and scaling winners
  • Driving down CPAs and increasing LTVs
  • Transferring expertise (IP) into our team to help us scale faster

If you’ve run your own ad accounts, grown digital products from zero, and are obsessed with performance data — we want to hear from you.

Key Responsibilities

  • Build and launch full-funnel paid campaigns on Meta, Google, TikTok, and Instagram
  • Own end-to-end performance of campaigns (setup, audience, bidding, creative strategy, scaling)
  • Monitor daily performance and optimize towards CPA, ROAS, and LTV goals
  • Perform A / B testing across creative, copy, audience segments, and landing pages
  • Provide weekly performance analysis and insights to internal stakeholders
  • Research competitor strategies and explore new channel opportunities
  • Create repeatable campaign frameworks, reporting templates, and SOPs to scale digital efforts
  • Advise on tracking, attribution, and analytics improvements

    • Requirements

    Minimum 2 years e xperience in mVAS, mobile products and subscription funnels is a must. Applicants without mVAS experience will not be considered

    Additional requirements

  • 3–5+ years of experience building and managing paid digital campaigns across Meta, Google, and TikTok is a must
  • Proven ability to scale campaigns with performance KPIs (e.g. CPA, ROAS, LTV)
  • Deep platform knowledge — media buying is your craft
  • Proficient in performance reporting and analysis using Ads Manager, Google Analytics, and Excel / Google Sheets
  • Strong creative and messaging instincts — you know what hooks work
  • Highly autonomous, structured thinker, and able to operate in a fast-paced environment
  • Bonus : Experience working in a B2C mobile or telecom environment

    • What We Offer

  • The chance to shape and scale a high-growth digital product in the mobile services space
  • Access to large budgets and millions of monthly customers
  • A fast-moving, data-rich environment that values performance and ownership
  • A collaborative team culture with space for innovation and experimentation

    • Ready to build and scale what matters?

    Send your resume and portfolio (if applicable) to We’re looking for someone to start as soon as possible.

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    Head Of Marketing • Portugal, Portugal, Portugal