Performance Marketing Media Buyer

As our Performance Marketing Media Buyer you will be part of a growing Panel Engagement Digital Team and be responsible for :

Managing Google and Social Ad campaigns and budgets across regions

Participate in an aggressive worldwide expansion plan and help building effective panel recruitment campaigns in their multiple dimensions (creative media buy optimization and testing measurement)

Interact directly with ad agency and platform representatives to optimize campaigns

Consult on creative best practices and optimization

Troubleshoot common campaign issues approve and tune local language campaigns

Analyse reporting look for potential problem areas

Meet the Key Performance Indicators (KPIs) and ontime delivery of ad campaigns

Maintain documentation on campaign process and procedures

You will be used to :

Manage the strategy and ROAS of online marketing campaigns including campaign setup creative testing reporting analysis and optimization.

Be an expert in SEA SEO FB IG and YouTube marketing.

Perform strategic data mining and analysis drawing insights and transforming data into actionable changes that will drive channel optimization and growth

Align marketing initiatives with overall business goals. Provide input to predictive models that drive company growth

Strategize and execute experiments to continuously improve key metrics across campaigns

collaborate with internal (design product) and external teams on projects to drive growth and efficiency

Working in projects with a focus on performance marketing optimizing acquisition metrics such as conversion rates cost per acquisition (CPA) cost per install (CPI) and ROI by channel and media campaign

Conducting indepth analysis of campaign performance across different channels using large datasets and advanced Excel skills to generate datadriven insights.

Collaborating with app store optimization colleagues campaign creative producers media buyers analytics / BI analysts product managers copywriters designers and developers to ensure panel recruiting engagement and retention campaigns run according to budgets timelines and country needs.

Managing multiple campaigns at once within tight deadlines and A / B testing experience

Qualifications :

3 years of paid search / social / app marketing consulting or banking BA / BS degree excellent analytical skills and strong vision and strategy

Experience in Meta Business Suite Google Ads Manager (MCC) and TikTok Ads Manager

Proven marketer that drives positive ROI by optimizing CPA LTV and ROAS with a neverending appetite to optimize bidding / targeting / audience strategies

Proven experience of A / B testing and using data / analytics to inform design decisions

Excellent English skills both written and spoken

LIhybrid

Additional Information :

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• EmployeeAssistanceProgram (EAP)

About NIQ

NIQ is the worlds leading consumer intelligence company delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023 NIQ combined with GfK bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insightsdelivered with advanced analytics through stateoftheart platformsNIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100 markets covering more than 90 of the worlds population.

For more information visit NIQ

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Our commitment to Diversity Equity and Inclusion

NIQ is committed to reflecting the diversity of the clients communities and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce measurement and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity / Affirmative ActionEmployer making decisions without regard to race color religion gender gender identity or expression sexual orientation national origin genetics disability status age marital status protected veteran status or any other protected class. Our global nondiscrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center :   https : / / nielseniq / global / en / newscenter / diversityinclusion

Remote Work : Employment Type :

Fulltime

Key Skills

Arabic Speaking,Access Control System,B2C,Account Management,Legal Operations,Broadcast

Experience : years

Vacancy : 1