Marketing Manager - BtoB – SaaS App - Remote

VanillaHR is a software company providing an HR and candidate management platform for companies and agencies. Our solution allows companies to source and manage candidates, collaborate with the hiring team, and offer a simple and understandable recruitment management platform.

We are seeking a highly motivated and results-driven Marketing Manager to join our team. You are responsible for designing and implementing the acquisition marketing strategy. You monitor the results and profitability of your actions, are proactive and work towards the continuous improvement of the acquisition strategy.

Missions :

• Implementation of the acquisition strategy (targeting, channel, message) to achieve the funnel objectives (MQL / SQL / RDV)
• Monitor the lead journey, from acquisition to conversion by the sales team
• Deploy multi-channel lead generation campaigns (SEO, SEA, retargeting, emailing, display, etc.) via online channels
• Design and distribute impactful marketing content to increase the visibility of our solutions and generate traffic to the site
• Ensure lead nurturing (particularly via Account Engagement) until their conversion

Test, measure, analyze performance

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