Digital Marketing Manager

Job Description

We are SkillOnNet leading the igaming entertainment by providing our customers with the most entertaining and trustworthy experience possible, while also reinventing the gambling industry. We are home to more than 30 well-known brands, including PlayOJO, DruckGluck, BacanaPlay, Genting, and many more. We are committed to long-term development and sustainability, and we are trying to revolutionise our industry for the benefit of our players, ourselves, and the entertainment industry as a whole.

We are looking to recruit a Digital Marketing Manager to join and support our local team in Portugal. Based in Lisbon, you will take ownership of the BacanaPlay brand and lead all digital marketing efforts for the Portuguese market. In addition, you will provide support to our Brazilian team, contributing to regional alignment and campaign execution across both markets.

Responsibilities include :

You will be responsible for tracking the day-to-day external and internal digital paid activity of the brand, ensuring acceptable CPAs and reactivation costs across all digital channels included in the media buying. You will monitor the activity with the various agencies and the in-house team involved, focusing on performance within a continuous learning process. Also, you will be in contact with our central office to coordinate the international campaigns and site content.

You will be responsible for :

• Day-to-day monitoring of digital activity for Portugal and our Brazil market, when needed, including PPC, social media, direct deals, programmatic, email, native ads and in-app, among others
• Manage tracking, reporting and analysis of marketing campaigns to improve overall campaign performance.
• Coordination with external agencies / in-house teams to activate new campaigns / audiences to cover the whole acquisition / retention funnel with relevant messaging.
• Provide insights to channel managers and creative teams to improve campaign performance.

What we are looking for :

What's in it for YOU?

What it's like to work at SkillOnNet!

SkillOnNet is a firm believer in putting people first and our “family oriented” multinational culture is what drives us. We care and focus on our staff and ensure that you are provided with the most relevant and valuable tools, privileges and amenities.