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Media Planner

Media Planner

BlendPortugal, Portugal, Portugal
Há 8 dias
Descrição da vaga

Media Planner

Company : Blend360

Experience : 5-7 years

Industry : Financial Services

Compensation : €30,360 to €40,000 per year GROSS, (not Net).

This is a Standalone Rate. There is no “Package”.

Other Compensation : No Bonuses. However, we Do pay all benefits, health insurance, severance and PTO that are mandated by Portuguese / EU law.

Language Requirements : Must be proficient in spoken English, Portuguese and Spanish (All 3 are mandatory)

Start : Must be able to start in 2-4 weeks. No Notice Periods.

Location : 100% Remote, but must be able to visit the office in Lisbon when needed.

About Blend360

Blend360 is a premier professional services firm specializing in Data Science, Analytics, Digital Marketing, AI, and Machine Learning. We partner with leading brands to drive business transformation through data-driven strategies and cutting-edge marketing solutions.

About the Role

We are seeking a highly analytical and strategic Media Planner to support a financial services client. The ideal candidate will have deep expertise in media strategy, audience segmentation, and performance optimization across digital and traditional media channels. This role requires a strong foundation in data-driven media planning, measurement, and attribution modeling to maximize campaign impact and drive customer acquisition, engagement, and retention.

Key Responsibilities Media Strategy & Planning

  • Develop integrated media strategies for credit card products and financial services, ensuring alignment with business objectives and customer acquisition goals.
  • Build data-driven media plans using audience insights, market trends, and competitive benchmarking.
  • Define optimal channel mix across programmatic, paid search, paid social, display, OTT, direct partnerships, and traditional channels (TV, print, OOH, radio).
  • Collaborate with internal analytics and data science teams to incorporate predictive modeling and machine learning insights into media planning.

Audience Targeting & Segmentation

  • Leverage first-party, third-party, and behavioral data to build precise audience segments for customer acquisition, cross-sell, and retention strategies.
  • Implement lookalike modeling, retargeting strategies, and contextual targeting to improve conversion rates and engagement.
  • Partner with CRM, marketing automation, and personalization teams to develop cohesive omnichannel messaging strategies.

    • Media Buying & Execution

  • Oversee media investment across Google Ads, Meta, LinkedIn, The Trade Desk, and DSPs, ensuring cost-efficient performance.
  • Manage financial services compliance requirements related to ad placements, disclosures, and targeting restrictions.
  • Collaborate with creative teams to align ad formats, messaging, and landing pages with media strategies.
  • Stay updated on ad tech, privacy regulations (CCPA, GDPR), and cookie deprecation trends to adapt targeting strategies.

    • Performance Optimization & Measurement

  • Define KPIs and performance benchmarks specific to credit card customer journeys (e.g., cost per acquisition (CPA), lifetime value (LTV), return on ad spend (ROAS), and net new customer growth).
  • Conduct A / B testing, lift studies, and incrementality testing to refine media effectiveness.
  • Partner with data science teams to develop multi-touch attribution (MTA) and marketing mix modeling (MMM) for more precise media allocation.
  • Use analytics platforms (Google Analytics, Adobe Analytics, Tableau, Power BI) to report on media performance, spend efficiency, and customer impact.

    • Qualifications

  • 5-7 years of experience in media planning, digital marketing, or performance marketing, ideally within financial services, fintech, or credit cards.
  • Proven expertise in cross-channel media planning, audience segmentation, and performance analytics.
  • Strong understanding of financial services compliance in media (Reg Z, UDAAP, etc.).
  • Experience with DSPs, ad servers, programmatic platforms, and data clean rooms
  • Google Ads, Meta, DV360, The Trade Desk, LiveRamp, Experian, etc.).
  • Knowledge of marketing analytics, attribution modeling (MTA, MMM), and first-party
  • data strategies.
  • Strong proficiency in Google Analytics, Adobe Analytics, Excel, SQL, or Tableau for
  • reporting and insights.
  • Excellent communication skills and ability to collaborate with cross-functional teams.
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    Media Planner • Portugal, Portugal, Portugal

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