Copywriter

Reports to : Creative Operations Lead

Department : Brand Marketing

Location : Lisbon, Portugal or United States

Contract : Full Time

About Cariuma :

We are a premium independent sneaker brand, rooted in craftmanship and timeless design, shaped by surf and skate. We walk with people who challenge the beaten path and step everywhere. Our global HQ is in Lisbon, Portugal – this is where we are bringing bold ideas to the table and roll up our sleeves to build something meaningful and lasting.

Mission :

The Copywriter will be a key member of the Brand Marketing Department and will play a central role in shaping and expressing Cariuma’s voice across all platforms. From storytelling around our products and purpose to crafting impactful campaigns and creator collaborations, this role ensures that every word reflects our values and deepens our brand connection with communities globally.

Reporting directly to the Creative Operations Lead, you will collaborate cross-functionally to write, refine, and elevate copy that drives brand love, engagement, and consistency across touchpoints.

Key Responsibilities :

• Write and develop compelling, on-brand copy across multiple channels — including product marketing, brand campaigns, email, paid media, social, and influencer activations
• Craft copy for brand storytelling moments, from athlete and ambassador spotlights to community-led features
• Collaborate with the creative team to concept and execute brand campaigns with a strong, consistent voice
• Support influencer and ambassador partnerships with messaging frameworks, briefs, and social copy
• Partner with the e-commerce and product teams to ensure clarity and alignment in product descriptions and PDPs
• Work closely with our external brand / creative agencies and internal teams to develop engaging content and copies tailored to platform-specific best practices
• Help maintain and evolve Cariuma’s tone of voice guidelines to ensure brand consistency across global markets
• Monitor content performance and support ongoing optimization based on data and insights

Your Story :

What We Offer :

A dynamic, challenging, and supportive environment where everybody feels safe. A purpose-led brand with incredibly strong core values, founded upon the principles of being better for both people and the planet, whilst inspiring change by example.

A six-year-old company with big ambitions and a high-performing global team hungry to continue innovating and building something incredible together. We foster an active culture where individuals can come and do their best work, fulfil their potential, grow and evolve with the company and truly make a difference in advancing our mission.

CARIUMA is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, gender identity or expression, marital status, national origin, race, religion, sex (including pregnancy), or any other characteristic protected by applicable laws, regulations, and ordinances.