LIFECYCLE MARKETING MANAGER (100% REMOTE)

LIFECYCLE MARKETING MANAGER (100% REMOTE)

Portuguese company hires a CRM Specialist for a fully remote, project-based role in the international iGaming market.

Working Model : 100% remote

Language Requirements :   Fluent English

Seniority :  2+ Years

Instructions :  Please send your CVs in English and make sure to include all skills and experience that match the requirements of the opportunity. This will significantly increase your chances of success.

You'll be the point person for  all outbound communication that moves the needle—SMS, email, WhatsApp / Telegram, and in-app / on-site triggers . Using our BI stack and third-party CRM tools, you'll define cohorts, craft offers, launch campaigns, and optimise continuously to maximise player LTV across multiple casino brands.

Key Responsibilities

Area /   What You'll Do :

40% -  Campaign Execution

Plan, build, and deploy daily / weekly SMS & email blasts, drip sequences, and push / IM messages. Ensure flawless QA, deliverability,

25%  -  Segmentation & Monetisation

Work with BI analysts to slice users into actionable cohorts (e.g., first-time depositors, lapsing VIPs). Design promo calendars that balance operator KPIs with user value.

15% - Copy & Creative Ownership

Write or brief conversion-focused copy that actually sells—promotions, subject lines, CTAs, A / B variants. Coordinate basic graphics and HTML where needed.

10% -  Analytics & Optimisation

Track KPIs (open rate, CTOR, CVR, ARPU, churn) in real time. Run multivariate tests, interpret results, and iterate fast. Present weekly performance insights to Ops & Commercial.

10% -  Process & Tooling

Maintain clean lists, automations, and templates. Champion deliverability best practices, template hygiene, and post-send monitoring. Document SOPs so we can scale.

Must-Have Qualifications (Must be clearly listed on your CV) :

• 2+ years  hands-on CRM or Lifecycle Marketing experience with high-volume  email and SMS  programs (ESP, SMPP, Twilio, Attentive, Klaviyo, or similar).
• Proven ability to drive monetisation in an  iGaming / casino / sports-betting  or other highly regulated vertical.
• Analytical mindset  – comfortable in spreadsheets, SQL-based dashboards, or Looker / Data Studio; you think in cohorts, not "lists."
• Fluent written English with  copywriting chops  (concise, persuasive, on-brand).
• Solid understanding of sender reputation, list hygiene, and deliverability mechanics.
• Strong project-management discipline : you can juggle multiple offers, brands, and deadlines without dropping balls.

Nice-to-Have

Success Metrics (First 3–6 Months)

Why You'll Love It Here