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Digital Marketing Manager

Digital Marketing Manager

WaterleauWaterleau Portugal
Há 15 dias
Descrição da vaga

Digital Marketing Manager

We are looking for a digital marketing manager working in team with the corporate marketing manager.

This role focuses on implementing a digital marketing strategy and increase leads and lead quality.

Responsibilities

1. Digital Strategy & Campaign Management

  • Develop and execute multi-channel digital marketing campaigns (SEO, SEA, email marketing, social media (LinkedIn), etc.)
  • Optimize website and landing pages for lead generation and conversion
  • Manage and improve PPC (Google Ads, LinkedIn Ads) campaigns

2. Content marketing & SEO

  • Manage high quality content for blogs, case studies, and whitepapers
  • Implement SEO strategies to improve organic search rankings and visibility
  • Oversee website updates and ensure a seamless user experience
  • 3. Lead Generation & Marketing Automation

  • Implement lead nurturing strategies using marketing automation tools (, HubSpot, Marketo)
  • Monitor and optimize the customer journey to increase conversion rates
  • Follow up and analyze the NPS score for the individual businesses
  • Collaborate with sales to align marketing efforts with business goals
  • 4. Analytics & Performance Tracking

  • Track and analyze KPIs using Google Analytics, CRM, and other analytics tools
  • Generate reports and provide insights to optimize digital marketing performance
  • Continuously test and improve campaigns through A / B testing and data-driven decisions
  • Competencies / skills

  • Strategic thinking : ability to align digital marketing efforts with business goals
  • Data-driven approach : strong analytical skills to measure and optimize campaign performance
  • Creativity & content creation : ability to craft engaging, water industry relevant content
  • SEO & SEA expertise : knowledge of keyword research, technical SEO, and paid advertising
  • Tech-savvy : experience with marketing automation tools, Google Ads, and CRM systems
  • Project management : ability to manage multiple campaigns and meet deadlines
  • Collaboration & communication : work closely with internal teams such as sales & IT
  • Qualifications

  • Bachelor’s or master’s degree or equivalent in experience in digital marketing or communication
  • Experience in digital marketing, CRM and marketing automation. Preferably in the industrial or environmental sector
  • Proficiency in any of the following : Google Analytics, Google Ads, LinkedIn Ads, Salesforce, HubSpot or similar, and SEO tools (Ahrefs, Semrush)
  • Proficiency in Microsoft tools
  • Strong English communication skills, French is a plus
  • A passion for sustainability and water technology is a plus!
  • Our offer

  • A competitive salary package with great benefit
  • Opportunity for professional growth and development.
  • The ability to have a positive and tangible impact on our environment and the world around you.
  • A role with responsibility and ownership over a platform developed to feed the sales funnel
  • If you are passionate about water conservation, sustainability, and digital marketing, we encourage you to apply for this exciting opportunity.
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    Digital Marketing Manager • Waterleau Portugal

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