Regional Sales Manager - Denza

As the first overseas subsidiary of BYD group, our main focus is to provide European customers with new energy vehicles, rechargeable batteries, solar panels, energy storage systems and other new energy products, as well as related after-sales services.

About DENZA:

DENZA was founded in 2010 jointly by Mercedes-Benz, the "inventor of ICE vehicles" and BYD, the "leader of New Energy Vehicles", both embracing the beautiful vision of realizing the future of electric mobility, with complementary advantages and strong alliance. Since its inception, DENZA has adhered to the strategic positioning of only providing new energy premium vehicles, and always shared and co-created with users to build an intelligent and safe new premium car brand with more sensory value for users.

About the role

The Regional Sales Manager for the DENZA Brand will be responsible for driving sales growth, market penetration, and commercial performance within the assigned region. This role plays a critical part in developing and executing sales strategies, managing dealer performance, and strengthening relationships with key partners and customers to achieve sales, revenue, and brand positioning objectives.

This position reports directly to the Country Manager Iberia and acts as a brand ambassador and point of reference for all sales activities within the area of responsibility.

The Key responsibilities will be:

Sales Strategy & Business Development

• Develop and implement regional sales strategies in alignment with the Country Manager and overall business plan to drive market share growth and achieve commercial targets.

• Manage business growth with an omni-channel and B2B2C mindset, ensuring strong collaboration with the dealer network.

• Identify and develop new market segments and customer groups within the region.

Dealer & Funnel Performance Management

• Manage and optimize funnel KPIs across the assigned dealer network, including:

  • Lead to Test Drive conversion

  • Test Drive to Order conversion

  • Order and Registration targets

  • Stock KPIs

• Create actionable improvement plans with dealers to enhance performance and customer reach.

Customer & Partner Relationship Management

• Build and maintain strong relationships with dealers, key industry partners, and final customers.

• Conduct regular market and customer visits to understand needs, address challenges, and ensure high levels of satisfaction.

• Act as DENZA brand ambassador within the region and at industry events.

Market Intelligence & Reporting

• Provide market insights and competitor benchmarking within the area of responsibility.

• Prepare accurate sales forecasts and regular performance reports for senior management, highlighting trends, risks, and growth opportunities.

Brand Promotion & Marketing Execution

• Collaborate with the marketing team to ensure strong execution of regional campaigns, customer events, and promotional activities.

• Strengthen brand awareness, reputation, and influence among key industry stakeholders.

Customer Experience & NPS

• Ensure NPS and customer satisfaction surveys are effectively deployed across the dealer network.

• Ensure customer feedback is addressed with maximum priority and translated into improvement actions.

Sales Team & Cross-Functional Collaboration

• Lead, develop, and support the regional sales team by setting targets and evaluating performance.

• Work closely with internal departments such as Network, Operations, Aftersales, Finance, Legal, and HR to ensure full alignment and support of sales objectives.

Financial Solutions

• Drive the implementation of relevant financial solutions tailored to market and customer needs.

• Monitor financial partner KPIs and ensure strong performance in financial product penetration.

Additional Responsibilities

Take on additional tasks as assigned by the Country Manager and senior management to support overall company growth objectives.

Required skills, qualifications and experience:

• Bachelor’s degree in Business, Sales, Marketing, or a related field.

• Minimum 5 years of experience in the automotive industry.

• Experience with premium or luxury automotive brands is strongly preferred.

• Strong knowledge of the Spanish and Portuguese markets, including customer behavior, distribution channels, and regulatory environment.

• Excellent communication and relationship-building skills.

• Strong analytical mindset with the ability to interpret sales data and make data-driven decisions.

• Strategic thinking and strong business acumen.

• Fluency in Portuguese, Spanish, and English (written and spoken). Additional languages are a plus.

• Willingness to travel regularly within the assigned region and occasionally internationally.

We offer:

• Job in a fast-growing company and industry which represents sustainable technology.

• Performance and experience based competitive remuneration, commuting allowance.

• Team building events and employee learning opportunities.

Our Purpose is to build a zero-emission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team 🌏