Email Specialist (bwin, Sportingbet, Sports Interaction)

Job Description

We are seeking an experienced Email Specialist to join our Player Engagement team overseeing Canada, Iberia, Greece and Latin America. Reporting to the Head of CRM Automation, this Specialist will research best practices in email and communications design, drive their implementation across our regional CRM teams and oversee their correct delivery & engagement with our players.

This Specialist will also partner with the regional CRM teams to guide them in the weekly creation of industry-leading communications and will be responsible to stay in touch with the latest communication innovations in the industry – finding ways to implement them at Entain CRM.

Clarification: The role of this professional will not involve copywriting or weekly comms execution – but will be responsible for enabling the teams responsible for those activities.

Key Responsibilities:

• Prepare ready-to-use email templates for all CRM teams to quickly adapt and use in weekly campaigns, coaching said teams in how to best use them to full potential
• Ensure templates are properly tested in various channels (mobile, web view) and various email clients to ensure defect-free execution
• Propose and A/B test innovations, additional modules, etc. to our written communications to help drive increased deliverability and conversion – later incorporating them in templates for BAU use
• Collaborate with Optimove team (Entain’s CRM system) to understand and test all the personalization tools and elements that we can use in our communications to keep the content relevant for each of our customers.
• Conduct analysis on past campaigns to understand drivers of engagement and build execution plans based on learnings
• Monitor BAU efficiency of all email delivered campaigns, identifying deliverability and conversion issues as soon as they start happening and coordinating remediation activities
• When required by urgent business needs, directly support CRM execution teams in the creation of quick customer email reach outs
• Collaborate with Entain’s creative teams in the development and design of specific visual assets to enhance CRM’s written communications
• Act as CRM’s Optimail Subject Matter Expert and serve as team advisor for complex email projects and issues

Qualifications

• Minimum 4 years in roles directly owning the design and creation of CRM-related emails, able to showcase portfolio or examples of created emails and communications (even if anonymized)
• Proficient using email design tools (e.g., Salesforce). Highly desired candidates will have significant experience using Optimove’s Optimail
• Experienced in multi-tasking across priorities and teams – excellent planning and prioritization skills will be required when working across 6 different countries
• 80/20 oriented, seeking pragmatic approaches to complex problems with an execution-first mindset
• Completely fluent written and spoken English skills. Knowledge of Portuguese or Spanish is a strong plus.

Bonus qualifications

• Knowledge of online casino and sportsbook industry and their player behaviors, motivations, and retention drivers
• Knowledge of all key stages of B2C customer lifecycles and associated marketing activities for each

Additional Information

• Must be based (or willing to relocate) and able to work 3 days/week in person in Ceuta (Spain) or Lisbon (PT)
• Visa Sponsorship could be considered for candidates willing to relocate to Ceuta. Lisbon location requires EU work authorization
• Portfolio or sample of emails created (even if anonymized) will be required for all candidates

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At Entain, we do what's right. It's one of our core values and that's why we're taking the lead when it comes to creating a diverse, equitable and inclusive future - for our people, and the wider global sports betting and gaming sector. However you identify, our ambition is to ensure our people across the globe feel valued, respected and their individuality celebrated.

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