Digital Product Merchandiser

At Hey Harper, we’re not just selling jewelry — we’re building a brand that empowers women to wear everyday high-quality jewelry to expresses their individuality and confidence. This role will manage the product lifecycle on the website (product launches, New Ins, discontinuations) and owns the onsite merchandising strategy, by actively managing what products appear where, to whom, and with what message.

What you will own:

Product lifecycle (~40% of the time)
Product launches:

• Gather product information and oversee product launches on the website.

• Define and maintain product tags, filters, subcategories, search, collections and campaign collections.

• Identify and oversee implementation of cross-selling opportunities, key USPs to high-light and other user journey improvements on the product pages.

Manage New Ins lifecycle:

• Give New Ins visibility and opportunity to perform.

• Demote underperforming New Ins.

• Un-publish discontinued products and Collections.

Out of stock:

• Create and maintain a metric for “days left in stock” for all the products on the catalogue.

• Inform the Marketing or the Procurement Teams when key products are running out of stock.

Onsite merchandising (~30% of the time)
Onsite merchandising strategy
Maximise revenue and customer experience by deciding what products appear where, to whom, and with what message, across the entire onsite journey.

• Own merchandising sorting playbooks:

  • New Ins (boost window, evaluation, demotion rules).

  • Bestsellers (protect winners without overexposure).

  • Slow movers (uplift tests and visibility strategies).

  • Out of stock products.

• Promote and demote products based on performance and strategy.

• Own website banner real-estate as a merchandising lever (Home, CPs, PDPs, Cart), and define placement goals (discovery, conversion, AOV, urgency).

• Decide which products to promote in key onsite placements.

• Define structured cross-sell logic by product type and category.

• Own “complete the look” and add-on strategies.

Product KPIs (~15% of the time)
Keep track of product KPIs

• Create an automatic analysis to keep track of product KPIs.

• Review and update teams on New Ins performance.

Promotional calendar (~15% of the time)

• Define Ecommerce strategy for big sale moments (i.e. Black Friday, Seasonal Sales) together with Ecommerce Product Manager and Ecommerce Lead.

• Maintain a list of website placements to update, and brief Brand on the key-messages to communicate.

• Responsible for 1 company-wide source of truth that includes all promotional campaigns and key-dates.

• Implement promotional campaigns on the website.

• Create a QA check-list for Product Launches and promotional campaigns.

• Involve the CS Team and request time for QA when needed.

• 3+ years of experience in digital marketing/product management/ecommerce/growth, especially in high-growth or startup environments.

• (optional, but preferred) Hands-on experience managing product lifecycles (launches, New Ins, discontinuations) or assortment strategies on an ecommerce website .

• Excellent organisational skills and the ability to collaborate across multiple teams (marketing, creative, management).

• Proven ability to think like an owner — set priorities, make smart trade-offs, and drive results.

• Passion for ecommerce/luxury/jewelry/building disruptive consumer brands.

• A strong learning mindset. You’re energized by growth, not afraid to fail, and excited to work with us.

• Lisbon-based, hybrid work model.