Brand Manager (Mid-level)

Location: Remote or Hybrid (Lisbon office for candidates based in Portugal). We are open to candidates across Europe.

Overview

We are looking for a strategic and hands-on Brand Manager to join our Global Marketing Team, leading key pillars across Innovation, Communication, and Trade Marketing.

This is a global role for someone who combines vision with execution, translating insight into growth and brand strategy into impactful communication.

If you connect creativity with structure and turn strategy into measurable results, this role is for you.

Responsibilities

Communication & Brand Management

• Define and implement integrated global communication strategies aligned with brand positioning and business objectives.
• Lead the development of global campaigns across digital and offline channels.
• Ensure strong alignment and excellence in local deployment of global campaigns.
• Provide clear content direction to ensure brand consistency and coherence across all touchpoints.
• Manage and brief external agencies and creative partners.
• Oversee planning and execution across global communication channels (Social Media, PR, Events, etc.).
• Track, analyze, and report on campaign performance (awareness, engagement, conversion, ROI), driving continuous optimization.
• Safeguard brand tone of voice and visual identity across all markets.

Trade Marketing

• Develop and continuously enhance the Global Trade Marketing Toolkit to support consistent and high-impact execution at country level.
• Identify cross-market synergies and optimization opportunities to maximize efficiency and investment impact.
• Lead the selection and negotiation of global suppliers when relevant, ensuring quality, cost-effectiveness, and scalability.
• Oversee production and timely delivery of trade marketing materials to local teams, ensuring executional excellence.

Innovation

• Lead the global end-to-end innovation pipeline, from opportunity identification and concept development to successful market launch.
• Identify consumer trends, emerging insights, and whitespace opportunities to fuel sustainable growth.
• Build robust business cases for new product initiatives, including pricing strategy, positioning, volume forecasting, and profitability analysis.
• Drive cross-functional alignment with R&D, Supply Chain, Sales, and Finance to ensure strong execution and launch readiness across markets.
• Monitor post-launch performance and implement optimization plans where needed.
• Ensure all innovation initiatives reinforce brand strategy and long-term business objectives.

Organization & Process

• Support on annual Global Marketing calendar execution namely innovation, communication, and trade initiatives.
• Track budgets and ensure efficient allocation of resources.
• Define clear KPIs and reporting frameworks to measure performance and support data-driven decision-making.
• Drive cross-functional collaboration and structured project management.
• Establish and continuously improve marketing processes to enhance efficiency, scalability, and execution excellence.

Profile and Requirements

• At least 5 years of experience in Marketing, ideally within FMCG, beverages, or consumer goods.
• Proven experience in at least two of the following areas: Innovation, Brand Communication, Trade Marketing.
• Strong strategic thinking combined with executional discipline.
• Excellent written and spoken English (mandatory).
• Ability to work independently in a remote environment.
• Highly organized with strong project management capabilities.
• Ability to receive feedback constructively and iterate quickly.
• Enjoy dynamic environments and executing tasks with rigor and creativity.

What We Offer

• Opportunity to be part of Spraga global growth story!
• Direct impact on innovation and market expansion.
• Opportunity to work in a dynamic and fast-growing brand environment.
• Exposure to cross-functional marketing initiatives.
• Access to Spraga Oddly Real Kombucha