Senior Marketing Data Analyst (mfd)

At SIXT the SEA channel is one of our biggest growth drivers - and you will be at the heart of transforming how its run moving from manual campaign management toward scalable AI-augmented data-driven bidding. As a Senior Data Analyst for SEA Bidding & AI-Driven Performance you will work closely with Data Science Pricing and Platform Engineering to optimize how millions of euros are invested in SEA. This is a high-impact analytical role where you combine bidding strategy experimentation API-level automation and AI-assisted analysis to build the infrastructure that makes optimization repeatable and future-proof. Sound like your kind of challenge Join Team Orange and help shape the future of performance marketing at SIXT.

YOUR ROLE AT SIXT

• You analyze performance data to model elasticity curves marginal ROI and optimal bidding thresholds - partnering with Data Science to embed algorithmic bidding models into daily operations

• You design and run structured experiments on bidding strategies pricing interactions and keyword intent tiers instrumenting them via the Google Ads API to enable automated allocation and real-time result capture

• You use SQL and BI tools to surface inefficiencies uncover growth opportunities and monitor competitive dynamics to strategically reallocate spend toward higher-value areas

• You build and maintain Python-based pipelines using the Google Ads API and SA360 API to automate data ingestion bid adjustments and campaign health monitoring

• You develop dashboards that expose spend efficiency incremental contribution and market elasticity - enabling self-serve insights across the SEA team

• You act as the analytical bridge between SEA Data Science Pricing and Platform Engineering championing data-backed model-driven decision making while mentoring team members on hypothesis-driven work and practical AI tooling

YOUR SKILLS MATTER

• Experience You bring experience in analytics data science or quantitative marketing ideally from a tech e-commerce or mobility environment

• Background You are proficient in SQL and BI tools such as Tableau Power BI or Looker and comfortable using Python for data manipulation scripting and workflow automation

• Knowledge You have a solid understanding of digital auction mechanics Smart Bidding and value-based bidding strategies and are familiar with LTV/CAC thinking incrementality testing attribution modeling and multi-channel measurement

• Tools & Platforms You have hands-on experience with the Google Ads API or SA360 API familiarity with data warehouse environments such as BigQuery Redshift or Snowflake and exposure to algorithmic bidding systems or predictive modelling is a strong plus

• Mindset You actively use AI coding assistants such as Claude Code or GitHub Copilot to write and iterate faster and you bring that energy and curiosity to the wider team and look for the next problem before being asked and are always exploring how emerging tools can make your work and your teams work smarter

• Soft Skills You are proactive and thrive in fast-paced data-driven environments translating complex technical findings into clear actionable recommendations for both technical and non-technical stakeholders

WHAT WE OFFER

• The SIXT Lisbon ExperienceTwo of Lisbons most exciting hubs - Factory Lisboa in Beato and ARTs Lisboa in Parque das Nações - are where youll find your new home base. Expect a fast-paced international atmosphere where ideas flow freely people genuinely look out for each other and no two days feel quite the same

• Community & International EnvironmentJoin a truly global workplace with colleagues from many nationalities. Regular team events community activities and inspiring talks with internal and external speakers make our Lisbon hubs more than just an office

• Flexibility & Modern Work SetupBenefit from a hybrid working model with two office days per week and flexible working hours. Our modern offices are designed for collaboration while allowing you the flexibility to work in the way that suits you best

• AI at your fingertipsFrom day one youll have access to Claude by Anthropic and SIXTgpt SIXTs own AI platform to supercharge your work. We invest in every team members AI journey: encouraging experimentation building knowledge and making sure youre ahead of the curve

• Time Off & WellbeingEnjoy 28 vacation days per year an additional day off on your birthday one volunteer day annually and private health insurance that also covers your spouse and children free of charge

• Everyday BenefitsReceive a yearly Coverflex allowance and a daily meal allowance to make life a little easier every day

• Employee PerksGet exclusive rates on all SIXT services with special discounts extended to your family and friends. Because great perks are even better when you can share them

Additional Information :

About us:

We are a globally leading mobility service provider with a revenue of 4.00 billion and around 9000 employees worldwide. Our mobility platform ONE combines our products SIXT rent (car rental) SIXT share (car sharing) SIXT ride (taxi ride and chauffeur services) and SIXT (car subscription) giving our customers access to our fleet of 350000 vehicles the services of 4000 cooperation partners and around 5 million drivers worldwide. Together with our franchise partners we are present in more than 110 countries at 2000 rental stations. At SIXT top-tier customer experience and outstanding customer service are our highest priorities. We believe in true entrepreneurship and long-term stability and align our corporate strategy with foresight. Get started with us and apply now!

Remote Work :

No

Employment Type :

Full-time

Experience: years
Vacancy: 1