Senior Marketing Data Analyst - Growth Analytics & Profitability!
Own marketing profitability & budget allocation Lead attribution, incrementality, CLV & CAC analytics Influence high-impact growth and acquisition strategy Join a fast-growing company redefining social travel globally. Built around a highly engaged social platform, the business combines strong commercial performance with a data-rich ecosystem powering customer engagement and growth. This role sits within the Marketing Analytics & Insights team and plays a central role in shaping how marketing investment decisions are made across the organisation. You’ll work closely with Growth, Product, Marketing, and Technology teams to maximise acquisition efficiency and improve marketing profitability. Working alongside senior stakeholders, you will lead advanced analytics initiatives across attribution modelling, incrementality testing, forecasting, and customer segmentation to deliver measurable business impact. You will get to build scalable frameworks to identify the most profitable acquisition channels, optimise budget allocation, and improve customer lifetime value across web and social platforms. You will also contribute to forecasting capabilities, reporting processes, and analytics governance while mentoring junior analysts and driving continuous improvement across the function. Why This Role Stands Out
High-impact analytics role with strong commercial visibility Own marketing profitability and budget allocation strategy Lead incrementality and attribution measurement initiatives Influence acquisition and growth decisions across global channels Work with modern cloud and marketing analytics technologies Join a fast-scaling, data-driven international business What You Bring
5+ years’ experience in marketing analytics, customer analytics, or data science Strong expertise in attribution modelling, CLV, CAC, and incrementality measurement Experience with GCP, Snowflake, Tableau, Vertex AI, Airflow, DBT, Fivetran, Hightouch Up to €54,000 + 10% Bonus + Annual Leave, Wellbeing Days, Flexible, Work Abroad Policy Offices based in Lisbon or Porto
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Senior Marketing Analyst • Lisbon, Portugal
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