Lead Performance Marketing Manager (Gaming)

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This range is provided by Alex Staff. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range A global platform specializing in web data collection and analysis for business solutions is now looking for an experienced

Senior Performance Marketing Manager

to join its team. The role focuses on scaling a

new desktop game launcher , so proven gaming user acquisition experience is essential. The company has access to

over 20 million residential IP addresses worldwide , and its web scraping and proxy infrastructure solutions are trusted by leading enterprises across the globe. Founded in the United States, the company today unites more than

250 professionals working from Europe and North America .

Responsibilities

Own the performance strategy to grow users for the desktop game launcher

Run end-to-end campaigns across Google, YouTube, Meta, TikTok, Telegram, Reddit, Discord, and Twitch

Rapidly test hypotheses, creatives, and targeting to find scalable winners

Optimize CPA/CPI toward installs and early retention

Set up tracking, build funnels, and optimize the user journey to lift conversion and reduce churn

Partner with Product to align marketing with goals and value propositions

Analyze performance and report on CAC, LTV, ROI, and retention

Requirements

10+ years of proven experience in gaming performance marketing for B2C software

Hands‑on expertise with Google Ads, YouTube, Meta, and TikTok

Strong track record driving traffic from Tier‑1 geos (US, UK, Germany, France)

Advanced analytical skills and proficiency with marketing analytics tools for tracking and optimization

Experience building and optimizing CPA/CPI campaigns

English C1+

Will be a plus

Experience with Telegram, Reddit, Discord, or Twitch

Experience with micro- and nano‑influencer marketing in the gaming niche

Deep understanding of gamer psychology and community trends (Minecraft experience is a strong advantage)

Experience collaborating with indie game developers and small studios

Experience with affiliate or arbitrage traffic

Benefits

Competitive salary package based on experience and location

Opportunity to work on a cutting‑edge product in the dynamic gaming industry

Flexible B2B contract format

Work‑life balance and remote‑friendly environment

High level of ownership and autonomy

Direct impact on business growth and marketing strategy

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