Senior Digital Producer - Ecommerce & Website Launches (Onsite producer)

Overview

We are seeking a Digital Producer, Google Store to lead the regional execution and delivery of Google Store experiences across EMEA markets. This role oversees end‑to‑end production of new product launches, localised storefront experiences, and ongoing site updates, ensuring customers across the region have access to accurate, engaging, and high‑performing online experiences. Key Responsibilities

SCOPE AND DELIVERABLES

New Product Introduction (NPI) Launches

Lead regional execution of NPI projects across EMEA markets, supporting launch of Google's latest hardware products and services. Manage the full project lifecycle from briefing through launch, coordinating activities across approximately ten‑week production cycles. Partner with EMEA GTM teams, Product Marketing stakeholders, and Global Product Producers to align regional requirements, timelines, and deliverables. Coordinate project handoffs between teams and keep all stakeholders aligned throughout the launch process. Ensure launch readiness across DTC and Non‑DTC markets, completing and approving all pages, assets, and customer journeys ahead of launch.

Regional Adaptation & Content Production

Translate global launch requirements into localized market experiences using master wireframes, Figma designs, content guides, and supporting documentation. Build and maintain Google Store experiences, including storefront pages, category pages, product detail pages, feature content, technical specifications, and promotional landing pages. Execute regional adaptations while maintaining alignment with global standards, brand guidelines, and customer experience principles. Manage content implementation and page configuration using Google's internal content management and publishing platforms. Collaborate with localization, legal, product, and commercial stakeholders to ensure content accuracy, compliance, and market readiness.

Project Management & Stakeholder Coordination

Own project timelines, production schedules, and delivery milestones across multiple concurrent initiatives. Maintain project documentation, trackers, Smartsheets, bug management systems, and status reporting to ensure transparency and accountability. Facilitate kick‑offs, stakeholder reviews, and alignment meetings throughout the production lifecycle. Build strong relationships with GTM teams, PMMs, publishers, engineers, and local market stakeholders. Identify risks, dependencies, and potential delivery challenges and implement mitigation plans.

Quality Assurance & Validation

Coordinate staging reviews and validation activities, providing stakeholders with opportunities to review and test experiences prior to launch. Conduct comprehensive QA checks across content, functionality, localisation, navigation, and user experience components. Manage Fishfood and Dogfood review processes, ensuring feedback is captured, prioritised, and resolved before launch approval. Partner with senior stakeholders to perform final launch readiness reviews and quality assessments. Ensure all customer‑facing experiences meet Google's quality standards and provide a seamless user experience across devices and markets.

Launch Management & Situation Room Coordination

Support and coordinate launch activities for major product introductions and site releases. Prepare launch documentation, validation checklists, testing instructions, and stakeholder communications. Coordinate launch workshops and situation‑room activities, bringing together cross‑functional teams to review and validate live experiences. Manage issue triage and bug resolution during launch periods, ensuring problems are prioritised, communicated, and resolved efficiently. Partner with Global Product Producers and publishing teams to support successful launch execution across all applicable markets.

Site Operations & Sustainment

Manage ongoing site maintenance activities, including content updates, bug fixes, product changes, and store enhancements. Prioritise and coordinate bug resolution efforts, addressing issues according to business impact and customer experience considerations. Implement updates related to legal, commercial, regulatory, or product requirements across live store experiences. Support the roll‑out of new site functionality, market expansions, and evolving customer experience initiatives. Execute updates efficiently while minimising disruption to the customer experience.

Continuous Optimization

Identify opportunities to improve production workflows, project management processes, and launch operations. Contribute to the development of best practices, documentation, and scalable production frameworks. Support operational excellence initiatives that improve efficiency, quality, and consistency across regional Google Store programs. Stay informed on emerging e‑commerce trends, digital production methodologies, and evolving platform capabilities.

Requirements

4+ years of experience in digital production, web production, e‑commerce operations, content management, or related digital marketing disciplines. Experience managing complex, multi‑stakeholder projects within fast‑paced technology, e‑commerce, or consumer marketing environments. Demonstrated experience supporting website launches, product launches, or large‑scale digital content deployments. Strong understanding of digital production workflows, content management systems, quality assurance processes, and website operations. Experience working with design systems, wireframes, Figma files, content guides, and digital production documentation. Proven ability to manage project timelines, dependencies, and cross‑functional stakeholder relationships. Experience coordinating localisation and regional adaptation projects across multiple markets. Strong understanding of website QA methodologies, issue tracking systems, and launch management processes. Experience using project management tools such as Smartsheet, Jira, Buganizer, or similar workflow platforms. Ability to manage multiple concurrent projects while maintaining exceptional attention to detail. Experience within e‑commerce, retail, direct‑to‑consumer, or online merchandising environments is advantageous. Experience supporting global or regional product launches is highly desirable. Soft Skills

Exceptional organisational skills and ability to manage multiple priorities simultaneously. Strong stakeholder management and cross‑functional collaboration capabilities. Excellent written and verbal communication skills. Highly detail‑oriented with a commitment to delivering error‑free customer experiences. Proactive problem‑solver with the ability to navigate ambiguity and changing priorities. Comfortable operating in fast‑paced launch environments with tight deadlines and high visibility. Collaborative mindset with a passion for operational excellence and continuous improvement. Strong sense of ownership and accountability from project initiation through successful launch.

#J-18808-Ljbffr