Chief Marketing Officer at JoomPro

JoomPro is the first and only end-to-end cross-border B2B marketplace. It serves small, medium, and large businesses, handling orders of any size from start to finish. Today, JoomPro operates in Brazil and Mexico, with plans to expand into other markets.

JoomPro is one of the key businesses of Joom, an international tech-centric group of e-commerce companies founded in 2016 in Latvia. Joom Group also includes other businesses: Joom, a global cross-border marketplace; JoomPulse, an AI analytics tool for Mercado Livre sellers; and Onfy, a pharmaceutical marketplace in Germany. Joom Group has offices in Latvia, China, Portugal, Germany, and Brazil, with its headquarters in Lisbon, Portugal. We work as one international team, sharing knowledge and collaborating across countries, businesses and products.

We are now looking for a Chief Marketing Officer — a hands‑on B2B marketing leader who will build a data‑driven growth engine and help scale our business across Brazil and other international markets.

Responsibilities

Build and own the marketing strategy for Brazil and other international markets, with an initial focus on Brazil and Mexico

Structure existing marketing activities into a clear, measurable and scalable system

Own the full marketing funnel across all channels (paid acquisition, CRM, partnerships, etc)

Own marketing analytics and manage decisions with data driven approach

Set goals for the marketing team, prioritize initiatives and ensure strong execution

Work closely with product, analytics and sales teams

Implement AI first approach to marketing

Requirements

Proven experience in B2B marketplaces, B2B SaaS, B2B services or technology companies with a large SMB customer base

Strong hands‑on expertise in paid acquisition and performance channels, including Facebook, TikTok and other paid channels

Strong experience with CRM marketing, retention, partnerships or referral programs

Deep analytical mindset and ability to build marketing decisions around data, funnels and unit economics

Experience managing small teams while staying close to execution and operational details

Strong leadership, structure and ownership: ability to set direction, drive execution and bring order to ambiguous environments

Fluent English

Preferred

E‑commerce experience

Experience with HubSpot or similar CRM systems

Experience implementing AI first approach in marketing

Benefits

Compensation package: base salary and performance-based bonuses

Office‑first: flexible hours with a possibility to work remotely 52 days per year, and 22 days of paid annual leave

Care & Wellbeing: health insurance (including dental care) for employees and their children, daily meal allowance, and 100% paid sick leave

AI‑first approach: licenses and access to a wide range of AI tools

Team & Growth: collaboration with colleagues across Portugal, Brazil, Mexico, Latvia and China, with opportunities for promotions, professional trainings, and English courses

Community & Engagement: annual team building activities, knowledge‑sharing workshops, and a strong sense of team work

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