Senior Product Marketing Manager Location: EMEA – Remote
About the Role At Canonical, the product marketing team is not just marketing products—we’re building the best Go-To-Market (GTM) engine in the open‑source world. Our mission is to take the power of open‑source innovation and bring it to businesses everywhere, from the data center to the edge. We’re growing fast and looking for a Senior Product Marketing Manager (PMM) to join our team—someone who loves technology, thrives in fast‑paced environments, and wants to make a global impact.
Why You’ll Love This Role
You’ll own the GTM strategy for key products, shaping messaging and positioning that speaks to developers and enterprise buyers alike.
You’ll collaborate cross‑functionally with product management, sales, regional marketing, content, and partner marketing teams to bring campaigns to life.
You’ll get creative, crafting compelling advertising, launch plans, and campaigns that make our products stand out in a competitive landscape.
You’ll measure impact, using data to refine messaging, optimize marketing funnels, and drive customer engagement.
You’ll be part of a truly global team, working with colleagues in over 85 countries in a fully remote, high‑performance environment.
Role & Responsibilities
Develop and execute go‑to‑market (GTM) strategies for a range of products.
Lead messaging and positioning efforts ensuring our products stand out in a competitive market.
Lead content planning with product managers—from website copy to whitepapers, blogs, and sales enablement materials.
Collaborate on marketing campaigns, partnering with regional marketing teams to execute integrated campaigns that drive pipeline growth.
Launch new products and features, leading cross‑functional teams to drive awareness and adoption.
Run competitive analysis, staying ahead of market trends and evolving our positioning accordingly.
Support the customer success team on driving customer engagement and growth, working on strategies to upsell and cross‑sell across our customer base.
Plan and execute global events, live webinars, and community meetups that align with our GTM priorities.
Requirements
A passion for technology and open source—you get excited about innovation, software, and community‑driven development.
Strong storytelling skills—you know how to craft messaging that resonates with both technical and business audiences.
Growth mindset—someone who thrives on experimentation, learning, and continuous improvement.
Excellent communication skills, both written and verbal.
Data‑driven mindset, using insights to refine strategies and improve performance.
Experience in product marketing for enterprise software, cloud, DevOps, or open‑source solutions.
Experience with demand generation, understanding how to translate GTM strategies into pipeline growth.
Comfort working cross‑functionally with product, sales, partners, and marketing teams.
What We Offer Your base pay will depend on various factors including your geographical location, level of experience, knowledge and skills. In addition to the benefits below, certain roles are also eligible for additional benefits and rewards including annual bonuses and sales incentives based on revenue or utilisation. Our compensation philosophy is to ensure equity right across our global workforce.
Fully remote working environment – we’ve been working remotely since 2004!
Personal learning and development budget of 2,000 USD per annum
Annual compensation review
Recognition rewards
Annual holiday leave
Employee Assistance Programme
Opportunity to travel to new locations to meet colleagues at sprints
Priority Pass for travel and travel upgrades for long‑haul company events
About Canonical Canonical is a pioneering tech firm that is at the forefront of the global move to open source. As the company that publishes Ubuntu, one of the most important open source projects and the platform for AI, IoT and the cloud, we are changing the world on a daily basis. We recruit on a global basis and set a very high standard for people joining the company. We expect excellence – in order to succeed, we need to be the best at what we do.
Equal Employment Opportunity Canonical is an equal opportunity employer.
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Product Marketing Manager • Lisbon, Portugal
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