UA Creative Manager Join BlueThrone to lead user acquisition creative strategy for mobile apps. The role is centered on building AI‑driven ad production pipelines and testing creative concepts that drive installs and revenue.
About BlueThrone BlueThrone turns promising mobile products into global businesses. With 80M+ downloads, 20M+ MAU and $14M ARR, we grow organically, experiment relentlessly and build high‑ownership teams.
Prefer freedom over fixed schedules – remote, flexible.
Get energy from testing, learning, and seeing direct business impact.
Can wear multiple hats – we love experts, but we also value jacks of all trades.
Keep things cool, calm, and collected – save the drama for your llama.
Enjoy challenges and don’t mind getting your hands dirty.
Believe in working smarter, not harder – focus on productivity and results, not punching the clock.
Follow your passion and have fun while doing work that actually moves the needle.
What you’ll be doing
Research and identify emerging TikTok, AI‑generated, and mobile content trends.
Develop creative concepts and scripts optimized for AI‑assisted production and UA campaigns.
Leverage AI creative tools (video, voice, avatars, motion, remixing) to mass‑produce high‑performing ad assets.
Manage the entire creative lifecycle: ideation → script → AI production → test → iterate at scale.
Run structured A/B tests with the UA team to rapidly validate concepts and formats.
Analyze creative performance data (CTR, CPI, ROAS) and translate insights into scalable AI‑driven iterations.
Collaborate closely with UA managers to maintain a high‑velocity creative testing pipeline.
Continuously push creative boundaries by experimenting with new AI models, tools, and formats.
Act as a creative trendsetter, ensuring our apps stay ahead of both cultural and technological shifts.
What you’ll need to succeed
Proven experience in UA creative strategy for consumer or mobile apps, ideally subscription‑based.
Deep understanding of TikTok trends, virality mechanics, and native short‑form storytelling.
Hands‑on experience working with AI video generation models (e.g. Veo, Sora, Nanobanana or similar).
Practical experience using AI creative tools and platforms (e.g. HeyGen, Arcade AI, Runway, or comparable tools) to produce ads at scale.
Ability to design and operate repeatable creative pipelines that combine AI output with performance feedback.
Experience working with or alongside creative agencies and external production partners.
Strong grasp of UA performance metrics (CTR, CPI, ROAS) and how creative decisions impact results.
Comfortable working in a fast‑paced, test‑and‑iterate environment.
Collaborative mindset, partnering closely with UA, growth, and data teams.
Equal opportunities for everyone We prioritise diversity and inclusion and are committed to fostering an environment where everyone can do their best work. We consider all applicants regardless of age, ethnicity, religion, sex, sexual orientation, gender identity, family or parental status, national origin, veteran status, neurodiversity, or disability. If you need reasonable adjustments at any point in the application or interview process, please let us know.
Seniority level:
Not Applicable
Employment type:
Full‑time
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UA Creative Manager • Lisbon, Portugal
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