Job Summary:
The Paid Media Manager will be responsible for developing and executing paid media strategies to drive customer acquisition, engagement, and revenue growth. The role requires a deep understanding of digital advertising and the ability to manage and collaborate with third-party digital agencies to achieve optimal campaign performance. The ideal candidate will have a strong background in digital marketing, with a focus on paid media in the mobile telecommunications industry.
Strategy Development:
Create and implement paid media strategies across various platforms (e.g., Google Ads, Facebook, Instagram, LinkedIn, programmatic networks, affiliates) to align with business goals.
Identify and leverage new opportunities in paid media to enhance customer acquisition and brand visibility.
Ensure all paid media efforts are aligned with the overall marketing strategy and brand messaging.
Agency Management:
serve as the primary point of contact for third-party digital agencies, overseeing their work to ensure alignment with company objectives.
Provide clear direction, feedback, and expectations to agency partners, ensuring campaigns are executed effectively and within agreed-upon timelines.
Regularly review agency performance, campaign metrics, and deliverables, and conduct quarterly business reviews to assess and optimize agency contributions.
Campaign Management:
Oversee the planning, execution, and optimization of paid media campaigns, including budget management, targeting, creative development, and A/B testing.
Monitor campaign performance, making data-driven decisions to enhance ROI and achieve KPIs.
Collaborate with internal teams to develop compelling ad content and optimize landing pages to improve conversion rates.
Analytics & Reporting:
Analyse campaign data to generate actionable insights and recommendations for continuous improvement.
Prepare detailed reports on the performance of paid media campaigns, highlighting successes, challenges, and areas for optimization.
Present campaign results and insights to internal stakeholders, including senior management.
Budget Management:
Manage the paid media budget, ensuring efficient allocation of resources and maximizing return on investment.
Track and report on media spend, making adjustments as necessary to align with campaign goals and market conditions.
Collaboration & Leadership:
Work closely with cross-functional teams (national and international), including product marketing, sales, and customer insights, to ensure paid media strategies support broader business objectives.
Provide guidance and mentorship to junior team members, fostering a collaborative and high-performance work environment.
Experience:
Minimum of 4-6 years of experience in paid media management, with at least 2 years of experience managing third-party digital agencies.
Strong understanding of the mobile telecommunications industry, including consumer behavior and digital trends.
Proven track record of managing large-scale paid media campaigns with substantial budgets and achieving measurable results.
Technical Skills:
Expertise in digital advertising platforms such as Google Ads, Facebook Ads Manager, and programmatic buying tools.
Proficient in analytics tools such as Google Analytics, Data Studio, and other performance reporting platforms.
Experience with CRM and marketing automation platforms is a plus.
Soft Skills:
Excellent communication, negotiation, and interpersonal skills.
Strong project management abilities with a focus on detail and deadlines.
Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.
Proactive, results-oriented, and able to work both independently and as part of a team.
Paid Media Manager • Lisbon Metropolitan Area, Portugal
Medier isn't just a marketing agency - we're creative partners to our clients.From digital and social media strategies to PR, influencer collaborations, SEO, programmatic advertising, and CRM, we o... Mostre mais
We are looking for an experienced and strategic.Senior Paid Social Media Manager.This role requires deep expertise in paid social advertising, a strong analytical mindset, and the ability to drive ... Mostre mais
Uma empresa de media global em Lisboa procura um Senior Digital Campaign Manager.O candidato ideal terá mais de 3 anos de experiência em campanhas de paid media digital, conhecimentos em paid searc... Mostre mais
Eine Agentur für Performance Marketing sucht einen Paid Social Media Manager in Lissabon.Die Rolle umfasst die Verantwortung für den Aufbau und das Management komplexer Kampagnen auf Plattformen wi... Mostre mais
Genki is a Japanese word that means "healthy, energetic, and full of spirit".That's us! We're a fast-growing, fully remote startup.We believe in a future where more and more people will be nomads a... Mostre mais
About BlackBox Strategies BlackBox Strategies is a revenue execution agency that leverages brand building, storytelling and digital presence to deliver more revenue on behalf of our clients.Positio... Mostre mais
Air Apps, we're on a mission to empower people through beautifully designed, powerful mobile applications.With over 100 million downloads and a portfolio of top-ranked productivity and utility apps... Mostre mais
Um grupo de clínicas dentárias em Lisboa procura um(a) Social Media & Communication Specialist.O profissional será responsável por desenvolver a presença digital, criar conteúdos cativantes e gerir... Mostre mais
Uma agência de marketing digital em Lisboa está a recrutar um Social Media Manager.O candidato ideal possui uma licenciatura em Marketing Digital ou área relacionada e é fluente em inglês.As respon... Mostre mais
Agentur :**Arena Media**Stellenbeschreibung :****Resumo da Função**Procuramos um(a) Digital Media Planner para desenvolver, implementar e otimizar campanhas de media digital, assegurando a máxima e... Mostre mais
A SANA Hotels procura um Digital Performance Manager para reforçar a equipa de Marketing Digital na sede, em Lisboa.O/la candidato(a) ideal tem pelo menos 4-5 anos de experiência em paid media e é ... Mostre mais
A revenue execution agency is seeking a proactive Social Media Manager to lead and optimize the social media channels for its clients.This role involves defining strategy, creating engaging content... Mostre mais
Planeador de Média para consultora de marketing e transformação digital, com foco em estratégias de meios e análise de campanhas.Necessário experiência de 10 anos. Mostre mais
A leading iGaming brand is looking for an experienced Senior Paid Social Media Manager to lead and scale paid social initiatives.This role requires a minimum of 2 years' experience in paid social a... Mostre mais
The Sui Foundation is seeking a Senior Social Media Marketing Manager to own strategy, content, and channel growth across our platforms.This high-visibility role requires translating complex narrat... Mostre mais
A fast-growing startup is seeking a full-time Social Media Manager to enhance their online presence targeting digital nomads.This fully remote role allows you to work from anywhere while curating e... Mostre mais
A leading marketing agency based in Lisbon is seeking a Paid Social Media Manager to lead paid social initiatives for iGaming brands.The ideal candidate will have at least 2 years of experience in ... Mostre mais
Jung von Matt IMPACT ist eine Agentur für Performance Marketing, Social Media und All Paid Media mit Sitz in Zürich.Die meisten von uns arbeiten in Zürich, ein Teil des Teams ist remote auf der Ibe... Mostre mais
A Constant Circle é uma Agência de Marketing Digital, dinâmica, jovem e em crescimento permanente.Estamos a recrutar para Social Media Manager, para entrada imediata, o que tens que saber:.Licencia... Mostre mais
Knwn Local (formerly A Impact Media) is on a mission to empower real estate professionals to own their market through media.At Knwn Local, we don't just manage accounts we drive results.If you're e... Mostre mais
