Senior Search Engine Optimization Specialist

Job Description

Senior SEO Specialist International Markets

Role Overview

We are hiring a Senior SEO Specialist to drive organic search execution across key international markets with Germany as a core market alongside the UK ANZ and select Tier 2 markets including India and Singapore.

This role delivers content and technical SEO programs across its markets while helping Zendesk adapt to AI-powered answer-first discovery. The ideal candidate combines strong international SEO and AEO expertise with technical depth analytical thinking and hands-on experience using AI-powered automations and agentic workflows to scale execution.

This is a senior individual contributor role requiring independent execution strong prioritization sound judgment and cross-functional influence.

Responsibilities

International SEO & AEO Strategy

• Execute and contribute to SEO and AEO strategy across Germany the UK ANZ and select Tier 2 markets tracking visibility traffic MQLs and pipeline influence.
• Develop market-specific recommendations based on search demand customer intent competitive dynamics business priorities and emerging AI-discovery behavior.
• Lead German-language organic work including keyword and intent analysis SERP and competitive analysis content opportunities and evaluation of localized content quality.
• Surface and prioritize content opportunities working with Content Localization Regional Marketing and Product Marketing to improve organic visibility topical authority AI retrieval citations and recommendations.
• Plan and execute SEO/AEO experiments document learnings and help scale successful approaches across markets.

Technical SEO AI & Automation

• Maintain technical SEO health across assigned markets including crawling rendering indexing internal linking site architecture structured data Core Web Vitals and discoverability.
• Conduct technical audits and translate findings into prioritized recommendations partnering with Web and Engineering through implementation and QA.
• Assess SEO and AI-discovery implications of page launches site changes localization JavaScript/rendering and structured data implementation.
• Develop and improve AI-powered automations and agentic workflows that scale research content optimization localization technical analysis QA monitoring and reporting.
• Identify repetitive processes that can be automated and prototype solutions using LLMs agents APIs workflow automation platforms scripting or similar technologies with appropriate human review and quality controls.

Analytics & Cross-Functional Leadership

• Analyze performance using GA4 Google Search Console Snowflake industry-standard SEO tools and AEO platforms such as Profound.
• Measure performance across traditional search and AI-powered discovery including visibility citation share retrieval recommendation share and competitive movement.
• Connect organic performance to business outcomes and translate data into clear priorities recommendations and next steps.
• Act as an SEO/AEO partner for assigned markets collaborating across Content Web Engineering Product Marketing Analytics Localization Regional Marketing and Paid Media.
• Communicate complex SEO technical and AEO insights clearly and influence roadmap priorities through data-driven recommendations.

Required Qualifications

• 5 years of hands-on SEO experience preferably in SaaS or enterprise environments.
• Professional fluency in German and English with the ability to independently evaluate German-language search behavior SERPs intent content quality and competitive positioning.
• Demonstrated experience executing both content and technical SEO including crawling indexing rendering internal linking structured data and JavaScript SEO.
• Hands-on experience with AEO and AI-powered discovery including optimizing for visibility citations retrieval and recommendations across LLMs and answer engines.
• Experience managing SEO across multiple countries languages or regional markets.
• Hands-on experience applying AI-powered automations or agentic workflows using LLMs agents APIs workflow automation tools scripting or equivalent technologies.
• Strong analytical skills and experience with GA4 Google Search Console Snowflake or similar data platforms and industry-standard SEO/AEO tools.
• Strong experience running experiments prioritizing competing opportunities and independently driving initiatives from diagnosis through execution and measurement.
• Strong written and verbal communication skills with demonstrated cross-functional influence.

#LI-KS6

The intelligent heart of customer experience

Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love.

Zendesk believes in offering our people a fulfilling and inclusive experience. Our hybrid way of working enables us to purposefully come together in person at one of our many Zendesk offices around the world to connect collaborate and learn whilst also giving our people the flexibility to work remotely for part of the week.

As part of our commitment to fairness and transparency we inform all applicants that artificial intelligence (AI) or automated decision systems may be used to screen or evaluate applications for this position in accordance with Company guidelines and applicable law.

Zendesk is an equal opportunity employer and were proud of our ongoing efforts to foster global diversity equity & inclusion in the workplace. Individuals seeking employment and employees at Zendesk are considered without regard to race color religion national origin age sex gender gender identity gender expression sexual orientation marital status medical condition ancestry disability military or veteran status or any other characteristic protected by applicable law. We are an AA/EEO/Veterans/Disabled employer. If you are based in the United States and would like more information about your EEO rights under the law please click here.

Zendesk endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require a reasonable accommodation to submit this application complete any pre-employment testing or otherwise participate in the employee selection process please send an e-mail to with your specific accommodation request.

Required Experience:

Senior IC

Employment Type : Full-Time
Experience: years
Vacancy: 1