Senior Analytics & Activation Consultant

ABOUT THE ROLE

Help your clients grow their business by partnering with them to draw compelling insights from Nielsen data. The Senior Consultant will be curious self-motivated and have a creative touch.

Leverage statistical analysis to understand past trends and predict the future effect of marketing tactics on sales. You will create concise and compelling presentations about brand market industry and category trends in response to your clients business needs. You will work with a cross functional range of stakeholders to help our clients make smarter decisions when investing their marketing budget and ensure that the client is achieving maximum benefit from their Nielsen investment.

The Senior Analytics & Activation Consultant will partner with modelling teams to develop econometric models that incorporate numerous factors impacting sales performance (pricing promotions and competitive activities range) to help isolate whats really driving consumers purchase decisions and identify the most effective strategies to achieve clients profitability objectives.

Presenting often to senior client stakeholders this role provides a platform to influence client strategy at the highest levels and demands strong commercial and analytical capability.

RESPONSIBILITIES

• Have a strong working knowledge of the client business priorities and the role we can play in supporting these goals (eg. participating in business cycles such as brand planning & range reviews etc.)
• Lead trainings
• Create some thought leadership to be shared both internally and externally with a view to addressing client business issues and promoting new thinking
• Subject matter expert in RGM
• Work with sales to shape briefs and upsell where possible
• Client ownership of assigned accounts strengthening relationships through a deep understanding of clients issues and providing value-add expertise in pricing & Strategic Revenue Management
• Analysis of client engagement to drive deep integration & satisfaction
• To convert analytical results into a business-focused and actionable client report
• Present results in a compelling consultative way applying an SCQA approach

REQUIREMENTS

• An understanding of Revenue Growth Management
• Strong analysis insight generation and visualization skills focusing on statistics economics and marketing research as an advantage
• Analysis of model outputs to deliver consultative recommendations
• Knowledge of statistical methods
• Excellent project management
• Excellent time management and prioritisation skills with a proven track record of delivering projects on time
• Problem solving and solutions orientated
• Perform work accurately and effectively with attention to detail
• Engaging presenter
• Ability to work independently
• Good at building relationships internally and with clients
• Strong verbal and written communication skills
• An understanding of the FMCG industry and trends and implications for our clients and their brands
• Advising Commercial Team on development of proposals and project design based on client need
• Capable of leveraging tools such as Microsoft excel and PowerPoint
• Ability to articulate technical information in a simple impactful way
• Ability to operate and influence across various levels and stakeholders in the organization
• BA/BS required or equivalent business experience
• 3 years research related roles with focus on marketing analytics
• Previous experience in the FMCG sector preferably within brand category management trade marketing consumer insights or revenue management

What We Offer

• 30000 - 38950 euros annually
• Placement within the range will depend on objective criteria including experience skills and internal equity considerations. We are committed to equal pay and pay transparency. Remuneration decisions are made using gender-neutral and objective criteria.

• A dynamic work environment with opportunities to engage with local and global companies

• Flexible working hours and hybrid work options

• Comprehensive onboarding and internal training programs

• Access to learning platforms

• Staff and team events

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Additional Information :

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process including résumé screening candidate assessments interview scheduling job matching communication support and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQs principles of fairness transparency human oversight and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions require accommodations or wish to request human review were permitted by law please contact your local HR representative. For more information please visit NIQs AI Safety Policies and Guiding Principles: NIQ

NIQ is the worlds leading consumer intelligence company delivering the most complete understanding of consumer buying behavior and revealing new pathways to 2023 NIQ combined with GfK bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insightsdelivered with advanced analytics through state-of-the-art platformsNIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100 markets covering more than 90% of the worlds population.

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Our commitment to Diversity Equity and Inclusion

At NIQ we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race color religion sex (including pregnancy sexual orientation or gender identity) national origin age disability genetic information marital status veteran status or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion please visit the Work :

No

Employment Type :

Full-time

Experience: years
Vacancy: 1