Senior Associate Marketing Investment Optimization Analyst

Join our team at AMGEN Capability Center Portugal, number 1 company in Best WorkplacesTM ranking in Portugal (category employees) by the Great Place to Work Institute. We have a team of over 300 talented people and more than 35 different nationalities, diverse areas of expertise and professional experience that are shaping the future of healthcare. This is your chance to explore a world of opportunities in different areas such as Cybersecurity, Data & Analytics, Digital, Technology and Innovation, Finance, General & Admin, Human Resources, Regulatory Affairs and many more. In Lisbon's city center, our AMGEN office fosters innovation, excellence, and inspiration. Come thrive with us at AMGEN, supporting our mission To Serve Patients. What we do at AMGEN matters in people's lives.

SENIOR ASSOCIATE - MARKETING INVESTMENT OPTIMIZATION ANALYTICS

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What you will do

As a Senior Associate in Marketing Investment Optimization (MIO), you will play a critical role in tracking, reporting, and analyzing the performance of paid media campaigns that support Amgen's strategic commercial initiatives. You will collaborate closely with the MIO Developer and contribute to the development of brand-agnostic, insight-driven dashboards powered by MIO's robust data backbone—including media, web, and HCP data visualized through Tableau. Your responsibilities will include synthesizing complex datasets, leveraging AI features in BI platforms to automate insights, and presenting findings to cross-functional stakeholders such as brand leads, the Global Commercial Capabilities (GCC) team, and more.

This role demands strong analytical thinking, intermediate technical proficiency, and a service-minded approach to delivering actionable insights that drive marketing effectiveness and investment optimization

Responsibilities will include :

• Assist in translating business questions into analytical requirements, supporting data extraction from cloud warehouses and marketing APIs.
• Contribute to the design and upkeep of self-service dashboards (Power BI, Looker, Tableau) that monitor brand, media, and web performance.
• Support the maintenance of KPI and metric definitions, ensuring consistency across reports through documentation and semantic-layer alignment.
• Perform exploratory and root-cause analyses on media and performance datasets to identify reporting issues and data anomalies.
• Collaborate with BI Engineers to validate data quality and support enhancements to data models and pipelines.
• Utilize AI features in BI platforms (e.g., Copilot, Gemini) to assist in generating insights, detecting anomalies, and automating report creation.
• Develop clear and compelling data stories—slides, decks, and automated reports—that inform marketing and business decisions.
• Proactively identify gaps in reporting and contribute ideas for improving measurement and dashboard capabilities.

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What we expect of you

You are collaborative, data-savvy, and enthusiastic about contributing to marketing analytics in a global healthcare setting. You enjoy solving problems with data, working with digital platforms, and supporting commercial decision-making through insights.

Proven experience and skills needed :

Preferred Requirements :

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What you can expect of us

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EQUAL OPPORTUNITY STATEMENT

Amgen is an Equal Opportunity employer and will consider you without regard to your race, colour, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

We will ensure that individuals with disabilities are provided a reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.