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Marketing Specialist

Marketing Specialist

ProSETWIN, LtDPortugal
Há 1 dia
Descrição do cargo

Our client is a prestigious Pharmaceutical Group

Offer Description

Location

Portugal

Reports To Marketing

Associated Director

Job Purpose

Coordinate the Portugal MKT strategy working in cross-functional way with the rest of departments.

Key Duties and Responsibilities

Portfolio Strategy

  • Analyze market sales data to identify trends and competitive dynamics.
  • Define the patient journey to guide strategic planning and material development.
  • Collaborate on ad hoc projects such as congresses and educational initiatives (e.g., Living Materials).
  • Gather insights from the field to create innovative materials for sales representatives.
  • Manage the full lifecycle of promotional materials, from approval to distribution.

Franchise Projects & Initiatives

  • Lead the development and execution of short- and long-term marketing plans across multiple franchises, including new product launches (e.g., Osteoporosis) and support for mature products.
  • Contribute to strengthening omnichannel leadership through innovative ideas and programs.
  • Coordinate and manage the marketing budget, overseeing the full process from purchase orders to payments.
  • Represent Portugal in global communications and conference calls, sharing local needs and best practices.

    • KOLs and Scientific Societies Engagement

  • Define and implement a local engagement plan for Key Opinion Leaders (KOLs), based on segmentation and targeting.
  • Enhance customer experience using the ladder of adoption framework; identify rising stars and consolidate relationships with established advocates.
  • Act as the primary contact for scientific societies and patient associations. Digital Marketing & Analytics
  • Develop and execute digital marketing campaigns across channels (e.g., email, social media, SEO / SEM).
  • Monitor and analyze campaign performance using analytics tools to optimize engagement and ROI.
  • Ensure digital content aligns with brand strategy and customer needs.

    • Cross-functional Collaboration

  • Work closely with Sales, Medical, Regulatory, and Market Access teams to ensure alignment and effective execution of marketing strategies.
  • Serve as a key liaison between local and regional / global teams to ensure consistency and local relevance.

    • Market Research & Competitive Intelligence

  • Conduct market research to identify customer needs, market trends, and competitor strategies.
  • Translate insights into actionable marketing strategies and tactics that drive business growth.

    • Compliance

  • Ensure adherence to the our Cliente Code of Conduct and Standard Operating Procedures (SOPs).
  • Maintain compliance with Portuguese laws and regulations, requiring solid knowledge of local regulatory frameworks.

    • Minimum Education & Experience Requirements

  • Bachelor's degree in Marketing, Business, Life Sciences, Pharmacy, or a related field (required).
  • Master's degree in Marketing, Pharmaceutical Management, or Healthcare (preferred but not mandatory).
  • Minimum 2 years of experience in marketing, ideally within the pharmaceutical or healthcare industry.
  • Fluency in Portuguese (required) and proficiency in English (written and spoken).
  • Proficient in Microsoft Office and familiar with CRM or marketing automation tools.
  • Strong analytical skills with the ability to interpret market data and trends.
  • Proactive and hands-on, with a strong personal drive and ownership mindset.
  • Results-oriented, focused, and capable of managing multiple priorities.
  • Innovation-driven, with a passion for continuous improvement and creative problem-solving.
  • Team-oriented, with excellent collaboration skills across departments.
  • Excellent communication skills, both verbal and written.
  • Knowledge of Portuguese pharmaceutical regulations and compliance standards is a strong advantage.
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    Marketing Specialist • Portugal

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