Search Marketing Manager

About Hoppa & Elife

At hoppa & Elife, we’re unifying all ground transportation into one powerful marketplace, giving travelers the freedom to book airport transfers, ride-hailing, shared shuttles, private cars, and trains—all in one place. Trusted by over 40 million travelers in 182+ countries.

Our market is the world. Our customers are everywhere. Our platform and apps are built on the cloud. We have endless exciting problems to solve and we only use the best and latest technology.

Vision: Reliable ground transportation services globally with all types of vehicles.

Mission: Empower high-quality local fleets.

Location: Portugal (Remote)

Department: Marketing

The Role:

The Senior Search Manager (Paid Media) is responsible for the hands-on execution and optimisation of paid search-led acquisition, delivering efficient growth across hoppa’s core and emerging transport services. And owns, and scales all paid, search-led acquisition channels, driving profitable growth across hoppa’s core and emerging transport services.

This role is execution-focused, highly analytical, and commercially driven, with scope to grow into a Head of Search role over time.

Key Responsibilities:

Paid Search Execution

• Own and run the day-to-day management of: Google Ads, Performance Max, Demand Gen, Bing, Display channels, Paid Social and any other Paid Media channels
• Campaign build, optimisation, and iteration
• Full accountability for paid media budgets, pacing, and ROI
• Conduct keyword research, ad copy testing, bid optimisation, and audience targeting.
• Partner with relevant teams to ensure ad experiences are aligned, relevant, and conversion focused.

Performance & Optimisation

• Translate business priorities (routes, destinations, margins, transport modes) into paid search strategy
• Lead paid media support for: new market launches, new transport modes (e.g. ride hailing, trains), high-margin route and destination growth
• Monitor performance against CPA, ROAS, and margin targets
• Identify scaling opportunities and performance risks early
• Optimise campaigns

Insight & Reporting

• Produce clear weekly and monthly performance reporting, working with analytics team
• Surface actionable insights, not just data
• Feed learnings into wider acquisition, CRM, and product discussions
• Stay up to date with industry changes, platform updates, and competitor strategies

Collaboration

• Work closely with: SEO team (separate ownership) to share keyword and intent insights, CRM on remarketing and cross-sell activity, Product & UX on landing page and funnel optimisation
• Support launches of new routes, markets, and transport modes
• Management of 1 x Paid Search role

Skills & Experience

• 5–10 years+ experience in paid search roles
• Deep, hands-on Google Ads experience (essential)
• Strong in Google Analytics (GA4), Google Tag Manager, and data visualisation tools.
• Experience managing significant budgets across multiple geographies.
• Strong analytical and commercial instincts
• Comfortable working in fast-moving, evolving environments
• Ambitious, curious, and detail-oriented

Interest or experience in leveraging emerging AI tools for campaign optimisation—such as automated bidding, creative generation, or predictive targeting—to drive efficiency and performance at scale.