Head of B2B Sales

Join to apply for the Head of B2B Sales role at SWEAT

Sweat Foundation’s Mission is to make the world healthier and wealthier by tracking, verifying and tokenising the value of your physical activity into real financial asset - $SWEAT token. Users receive and manage their $SWEAT and other crypto tokens in the mobile non‑custodial crypto wallet app - Sweat Wallet. With more than 20M $SWEAT token holders and millions of active users in the Sweat Wallet app, Sweat Foundation created the largest onramp into web3/onchain world for crypto‑curious. Our partnership with Sweatcoin - one of the largest Health & Fitness apps in the world, unique tokenomics of $SWEAT as a corner stone of emerging Movement Economy and our focus on sustainable business model at scale are some of the differentiators that we are well positioned to ride the biggest change happening in web3 - shift from Infrastructure to Consumer Crypto.

You can learn more and download the app here: Check out our Twitter, YouTube, and other platforms to learn more about us and our mission.

Role Overview

Sweat Foundation is seeking an exceptional Head of B2B Sales to lead and scale the commercial side of our business. This is a pivotal leadership role responsible for designing and executing our B2B sales strategy, managing a high‑performing sales team, and driving revenue across our suite of advertising, user‑acquisition, and token‑launch products.

You will own the full commercial pipeline, from positioning and pricing to forecasting and closing strategic deals with leading Web3 and consumer‑tech projects. This role requires a blend of strategic leadership, hands‑on sales execution, and team‑management, with a strong bias towards operating in fast‑paced, early‑stage environments.

You will report directly to the CEO/Co-Founder and collaborate closely with Product, Marketing, and Operations to ensure Sweat continues to be the #1 distribution engine for consumer crypto projects.

Key Responsibilities

• Own the full B2B revenue target for Sweat Wallet’s advertising and growth products
• Identify new revenue opportunities based on client needs, product data, and market shifts.
• Lead, mentor, and expand a team of BD Executives and Sales Ops specialists.
• Build scalable processes for hiring, onboarding, training, and performance management.
• Coach the team on outbound strategy, storytelling, negotiation, and closing.
• Oversee the development of scalable outbound engines (X/Twitter, CRM, Web3 data sources, scraping + lead‑qualification systems).
• Personally drive strategic, high‑value commercial deals with dApps and L1/L2 chains
• Champion best practices in ICP scoring, lead qualification, CRM usage, and reporting.

Cross‑Functional Collaboration

• Work closely with Product to inform roadmap decisions through client feedback and data.
• Partner with Marketing to create sales collateral, case studies, and narratives that convert.

Market Intelligence & Thought Leadership

• Maintain a strong understanding of the evolving consumer crypto landscape, marketing trends, and competitive tools.
• Share insights with leadership to guide company strategy and product development.
• Represent Sweat at key industry conferences, acting as a senior face of the business.

Skills & Qualifications

Must Have

• Profound experience in digital sales (AdTech, SaaS, mobile advertising, performance marketing, or similar B2B environments).
• Proven track record of meeting and exceeding revenue targets in a fast‑paced environment.
• Experience leading and developing a sales team (hiring, coaching, performance management).
• Exceptional communication and negotiation skills.
• Strong analytical approach to pipeline management, forecasting, and performance optimization.
• Genuine interest in Web3, supported by professional experience or hands‑on personal projects.
• Excels in high‑velocity, ambiguous settings and embraces rapid experimentation typical of early‑stage and scale‑up companies.

Nice to Have

• Experience selling to growth, marketing, performance, or BD teams in consumer tech or gaming.
• Understanding of B2C user funnels, retention, CPA/CPC/CPM models or token‑holder acquisition strategies.
• Background in Web3, crypto, dApps, gaming, or on‑chain user acquisition.
• Familiarity with marketing analytics, attribution, or campaign reporting.
• Experience in public speaking and presenting at conferences, industry events, and webinars.

What You Will Get In Return

• Remote‑friendly & flexible working hours. The flexibility is incredible, performance is based on output, rather than hours spent working, our core hours are (10:00‑16:00 GMT)
• Unlimited PTO
• Apple devices for work
• Office Location: Lisbon, Portugal