LOYALTY AND CRM LEAD CONSULTANT

Who We Are :

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

Who we're Looking for :

We are seeking a seasoned Loyalty and CRM Professional who excels at both strategy and execution. You have a deep understanding of loyalty mechanics, CRM platforms (particularly Salesforce), and how to operationalize strategies that enhance customer lifetime value.

You're not just an advisor - you're a doer. You thrive on turning loyalty strategies into action, managing day-to-day operations, and delivering measurable results. Your ability to connect the dots between strategy, execution, and outcomes is what sets you apart.

What You'll Do :

• Lead Loyalty and CRM Projects : manage multiple loyalty and CRM initiatives from inception to completion, ensuring timely delivery of high-quality outputs that exceed client expectations.
• Develop Strategic Solutions : analyze complex loyalty challenges, diagnose root causes, and craft actionable solutions that drive tangible results.
• Build Relationships : foster trust-based relationships with clients, internal leadership, and stakeholders by understanding their unique needs and providing insightful recommendations.
• Operationalize Strategies : translate loyalty strategies into actionable plans and oversee their implementation. This includes platform implementation projects (e.g., Salesforce) as well as running and operating CRM and marketing automation activities for our clients with focus on retention and LTV.
• Drive Innovation : stay ahead of industry trends and bring fresh ideas to the table, leveraging emerging technologies and best practices to keep our Loyalty and CRM efforts cutting-edge.

Who You Are :

What You'll Need :

#LI-EMEA

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.

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