Paid Media Specialist

Critical Manufacturing is dedicated to empowering high-performance operations to make Industry 4.0 a reality with the most innovative, comprehensive, and modular MES software. We have a global presence, but our headquarters, and the main technical center, are in Porto (Maia), Portugal, where we develop a state-of-the-art solution for Semiconductor, Electronics, Medical Devices, and Industrial Equipment.

Recognized as a Leader by Gartner, we are part of ASMPT, the world's largest supplier of best-in-class equipment, and technological process partner for the electronics and semiconductor industries.

The role :

We’re looking for a data-driven, creative Paid Media Specialist to join our marketing team and own the strategy, execution, and optimization of our digital advertising efforts. Your primary responsibility will be managing and growing paid media campaigns across platforms like Google Ads, LinkedIn, and Meta, with a special focus on Account-Based Marketing (ABM) initiatives that drive high-value B2B leads.

This role is ideal for someone who lives at the intersection of performance marketing and creativity — and who is comfortable using data to fuel decisions, refine messaging, and scale results. While paid media is your main focus, you'll bring working knowledge of SEO and to support integrated marketing campaigns.

What you’ll do :

• Plan, execute, and optimize full-funnel paid campaigns across Google Ads, LinkedIn, Meta, and other platforms
• Develop and manage ABM-focused campaigns, tailoring messages and targeting strategies to specific high-value accounts
• Monitor campaign performance using GA4, Google Data Studio, and platform-specific dashboards to meet and exceed KPIs
• Propose and run A / B tests on creatives, messaging, and targeting strategies to continuously improve results
• Conduct keyword research to inform campaign targeting and ad structure
• Optimize web content and landing pages for SEO best practices to improve organic search rankings
• Support SEO specialists to ensure strategic synergy between organic and paid efforts
• Collaborate cross-functionally with content, design, and product teams to ensure consistent messaging and branding
• Stay up to date with platform updates, industry trends, and competitor activity to keep campaigns ahead of the curve
• Conduct keyword research to identify opportunities for paid campaigns and media outlets, aligning content and targeting strategies with market trends
• Create and present clear, data-backed performance reports to stakeholders
• Prepare clear, data-backed performance reports and present insights to stakeholders regularly

Requirements

What you must have :

What we consider a plus (not mandatory) :

Diversity, Equity and Inclusion are a source of commitment and innovation

At Critical Manufacturing, we welcome and encourage applications from individuals of all backgrounds, regardless of disabilities, diverse abilities, identities, or experiences. Our commitment is to create an inclusive environment where everyone has equal opportunities to succeed and thrive.

If you need accommodation during the recruitment process, please let us know - we're happy to support you.