Product Lead

Location :

Remote (EMEA time zones)

Reports to : CEO & Co-Founder

About SOAX

SOAX builds trusted infrastructure for AI-ready web data at scale.

We help AI-driven B2B SaaS companies access reliable, compliant, real-time web data to power critical use cases — from LLM pipelines and agent automation to product intelligence and workflow automation.

Founded in 2020 and bootstrapped to product–market fit, SOAX is now backed by leading investors and trusted by hundreds of companies worldwide.

About the role

Our Core Products — Residential & Mobile Proxies — are the backbone of SOAX and the foundation of our EBITDA.

We don't win by being "just another proxy." We win if real client success rate (not just technical uptime) is consistently higher than alternatives like Oxylabs or Bright Data — while keeping latency, cost, stability, and retention within strict guardrails.

As Product Lead for Core Products, you will be directly accountable for outcomes — measurable improvements in client success rate, latency, activation, and retention — not just delivery of features. Your ownership spans from defining the problem, to prioritizing solutions, to proving value against alternatives.

You'll thrive here if you can move fast, work from data and customer signal, and turn ambiguity into clarity. At SOAX we build with speed over consensus, documentation by default, radical clarity in communication, and respect through direct feedback.

Key Responsibilities

• Outcome Ownership :

Define and own north-star metrics — success rate (by domain / geo / ip_type), latency (P95 / 99), Time-to-Activate (≤15min), customer retention, and cost efficiency ($ / GB, margin). You are accountable for moving these numbers in production and proving causality between product decisions and customer outcomes.

Build comparative metrics vs. competitors and ensure SOAX consistently delivers superior outcomes, not parity.

Develop heuristics and telemetry to detect CAPTCHAs, retries, and silent failures under HTTPS. Build actionable monitoring that surfaces real SR issues before the client flags them.

Partner with engineering leads to optimize rotation, stickiness, failover, and routing. Drive towards predictive / self-healing systems.

Improve APIs, SDKs, docs, quick-starts, Postman collections. Reduce friction until "first success" is trivial.

Run ICP interviews, translate insights into product priorities, and validate value delivered.

Be available to support critical incidents, including outside normal working hours, ensuring continuity for mission-critical customer workloads.

Maintain PRDs, event schemas, and diagrams that drive clarity and alignment.

Qualifications

Education & Experience

Skills — Must-haves

Nice-to-haves

Soft Skills

Work Environment