Branding & Product Marketing Manager

#ABOUTUS

Global Citizen Solutions assists international, individuals and their families to diversify their investments while obtaining increased mobility, security and privacy. Our multicultural and multilingual team has a wealth of experience in the prominent European countries offering citizenship and residency through investment programmes.

#ABOUTTHEROLE

We are looking for a Branding & Product Marketing Manager to strengthen our brand presence and support the development and positioning of our products and services. This role will be responsible for ensuring brand consistency, creating high-quality sales and product materials, and collaborating closely with our Product Development, Sales, and Design teams.

This role does not cover lead generation, paid campaigns, webinars, or CRM automation, which are under the responsibility of the Performance Marketing Manager.

#ABOUTTHEJOB :

Brand Strategy & Identity

Maintain and evolve our brand positioning across all channels.

Ensure consistency of visual identity, tone of voice, and messaging.

Support reputation management through corporate communication and PR.

Product Marketing & Development Support

Collaborate with the Product Development team to format, position, and design new services and solutions.

Create go-to-market collateral for new products (brochures, one-pagers, presentations).

Translate complex services (immigration, investment, real estate) into clear and compelling messages.

Sales Enablement

Develop and maintain sales collateral, proposals, presentations, case studies, reports, and brochures.

Work closely with the Sales team to ensure materials are aligned with client needs and market positioning.

Ensure all proposals and sales documents reflect the company’s brand standards.

Content & Communication

Oversee institutional content such as annual reports, intelligence briefings, and technical papers.

Coordinate PR initiatives and brand communication on platforms such as LinkedIn and Trustpilot.

Collaborate with the Video and Design teams to produce high-impact visuals and media.

Collaboration & Leadership

Work cross-functionally with Performance Marketing, Product Dev, Sales, and other teams.

Manage relationships with agencies and freelancers for branding and design projects.

Act as the guardian of brand consistency across all marketing and communication materials.

#ABOUTYOU

Proven experience in branding, product marketing, or corporate communications.

Strong background in sales collateral creation and support for B2C and B2B sales teams.

Experience collaborating with product or service development teams.

Excellent written and verbal communication skills in English.

Ability to translate complex information into clear, visual, and persuasive communication.

Strong project management skills, with attention to detail and deadlines.

#NICETOHAVE

Experience in professional services, consulting, investment, or real estate industries.

International or multicultural work experience.

Familiarity with design tools (Figma, Canva) and project management platforms (Clickup).

Knowledge of PR, corporate reputation management, or event branding.

#OUROFFER

Competitive compensation in accordance with experience but above current market average.

Join a multidisciplinary and culturally diverse team working with cross-country programs and solutions.

Informal and highly dynamic environment.

Fast-paced, highly structured and dynamic business environment.

Training and support for personal and professional development.

Flexibility in the rendering of services applies, provided deliverables and deadlines are met.

Opportunities to grow your career in a new and expanding field.