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Communication & Digital Marketing Specialist

SpecializedPortugal, Lisbon

Há +30 dias

Descrição da vaga

Role Overview

The Communication & Digital Marketing Specialist will be responsible for executing and optimizing communication strategies, media relations, digital marketing, and brand messaging in Portugal. This role will ensure that Specialized maintains a strong and engaging presence across digital platforms, media channels, and marketing communications.

Key Responsibilities

Communication & Media Relations

Serve as the primary media contact for Portugal, handling press relations, interviews, and brand exposure.
Develop and maintain strong relationships with journalists, influencers, and media partners.
Track and analyze clipping reports to measure brand performance in the media.
Ensure consistency in brand messaging and tone of voice across all channels.
Specialized.com & Digital Content contact for the portuguese market
Update product pages, blog posts, and landing pages to improve digital presence.

B2C & B2B Communication

Develop and implement B2C communication strategies, including email marketing campaigns, product launches, and customer engagement initiatives.

Create and distribute B2B newsletters to engage and inform retail partners about product updates, marketing activations, and company news.

Collaborate with sales teams to ensure effective communication with key stakeholders.

Social Media & Digital Marketing

Manage and oversee social media channels, ensuring continuous engagement with the Portuguese cycling community.

Plan and execute social media campaigns, working with influencers, brand ambassadors, and athletes to maximize reach.

Coordinate ads and design projects to enhance brand visibility across digital platforms.

Monitor and analyze social media performance, providing insights and recommendations for improvement.

Required Skills & Experience

2+ years of experience in communication, digital marketing, media relations, or social media management.

Strong knowledge of the cycling industry and passion for the sport.

Experience in content management, digital campaigns, and PR strategies.

Excellent writing and communication skills.

Strong understanding of social media trends and digital marketing analytics.

Native in Portuguese and Fluency in English and Spanish (written and spoken) is required.

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Marketing Specialist • Portugal, Lisbon