Senior Product Manager - Website and Acquisition

Senior Product Manager - Website and Acquisition

Join to apply for the Senior Product Manager - Website and Acquisition role at Pleo.

At Pleo, we’re on a mission to revolutionise the way businesses manage company spending. No more outdated processes, clunky spreadsheets, or frustrating delays - we believe spend management should be seamless, empowering, and surprisingly effective for finance teams and employees alike. We’re creating tools that promote autonomy, foster trust, and let businesses focus on what truly matters.

Our culture is built on transparency, collaboration, and a deep commitment to innovation - which is reflected in our spending solution. At Pleo, you’ll join a passionate team shaping the future of work, all while having some fun along the way.

About The Role

We're looking for a Senior Product Manager to join our PLG team, focusing on our website and customer acquisition. In this role, you'll be the brain behind our website's strategy and own the execution of product as an acquisition channel. You'll optimise the funnel to drive conversion for our PLG motion as well as effectively qualify high-intent leads for our sales team. If you're excited about owning a high-impact website that serves both PLG and sales-led motions and are passionate about experimentation, data-driven decisions, and the future of Fin-tech, then this is the opportunity for you!

Please note : We are unable to offer visa sponsorship for this role in any of the listed locations you find in the job info.

What you’ll be doing

• Lead the website strategy and roadmap to serve both our Product-Led Growth (PLG) and Sales-Led motions, optimizing the funnel from first visit to signup
• Define the strategy and own the execution of product as an acquisition channel (e.g., free tools), leveraging product experiences to generate high-quality leads
• Deeply analyse user behaviour using data from analytics platforms and qualitative research to identify friction points and opportunities for improvement
• Design and execute experiments to optimise conversion rates, lead qualification, across the website and acquisition funnel
• Collaborate cross-functionally with Marketing, Sales, and other product teams to ensure a seamless user experience and effective lead handover
• Develop strategies to increase lead education on the website, ensuring customers have a higher intent and a better understanding of Pleo's value proposition upon signup
• Optimise for SEO and technical health, working closely with engineering and marketing to ensure the website is both high-performing and easily discoverable
• Manage complex stakeholder relationships, balancing requests to deliver a cohesive and high-performing website experience

What you bring

Who you’ll be working with and reporting to

You’ll report to our PLG Director and work closely with teams within PLG, our GTM functions like Marketing, Rev Ops, Sales, as well as closely with other Product teams. Our team of 8 is highly collaborative and dedicated to Growth.

How you’ll develop in this role

In your first 3 months at Pleo, you’ll :

We’re committed to helping you develop your career, whether that means taking on bigger projects, stepping into leadership, or acquiring new skills in Product Led Growth.

Benefits

Why join us?

Working at Pleo means you're working on something very exciting : the future of work. Our mission is to help every company go beyond the books. Pleo itself means ‘more than you’d expect’, and it’s been the secret to our success over the last 8 years. So it’s only fitting that we’d pass this philosophy onto our customers to help them make the most of their finances.

We think company spending should be delegated to all employees and teams, that it should be as automated as possible, and that it should drive a culture of responsible spending. Finance teams shouldn’t be siloed from the rest of the organisation – they should work in unity with marketing, sales, IT and everyone else.

Speaking of working in unity, our values tell the story of how we work at Pleo. We have four core values, the first of which is ‘champion the customer’, which means we address real pain points that businesses face. Next up is ‘succeed as a team’, which highlights how our strength lies in our diversity and trust in each other. We also ‘make it happen’ by taking bold decisions and following through to deliver results. Last but not least, we ‘build to scale’, creating lasting solutions that address today’s challenges and anticipate tomorrow’s needs.

So, in a nutshell, that's Pleo. Today we are a 850+ team, from over 100 nations, sitting in our Copenhagen HQ, London, Stockholm, Berlin, Madrid, Montreal and Lisbon offices —and quite a few full-time remotes in 35 other countries! Being HQ'd out of Copenhagen means we're inspired by things like a good work-life balance. If you don't work in the office with us, we'll help you set up the best remote setup possible and make sure you still have time to connect with your team.

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